Music Marketing Process

 

Music Marketing Project

    This music marketing project was a project in which my group and I created a new artist within a certain genre and created their branding, marketing, and distribution plan. We were also required to make a music video to showcase our artist and their brand.

Our genre was heavy rock, so we created a band called Eternal Kiss to represent that genre and then went on to showcase how we planned to market the band, our distribution methods, and our hopefully unique branding in this slideshow. 

However, reading is boring, so why not listen to us explain exactly what we did!

Lee's afterthoughts

I would like to add just how much fun this project was. And I am not saying that to sound like a teacher's pet; I really mean it. I had an incredible group who worked hard to achieve the vision we had within this project, and we were able to have complete trust in one another in doing our individual jobs. Learning about how artists campaign for themselves and what trends they need to follow was very interesting. It also helped that I am a fan of heavy rock so I was even able to research artists that I personally enjoy!

My favorite part was the music video by far. Not only the filming but the editing. I had so much passion for editing that I finished the baseline edit within an afternoon. Then made some tweaks here and there and completed it with pride. It helped that my group members gave me nothing but praise for my editing of the video. (Thank you!)

I am proud of the work I put into this project and only wish that my group and I had put slightly more effort into the Google Slides presentation, but it was still very informative and did what we needed to be done.